At a Glance
The 7-Step Sales Funnel
Follow these steps in sequence. Each stage builds trust and removes friction — so that by the time you send the booking link, saying yes is the obvious choice.
1
Identify &
Research
Research
2
First
Outreach
Outreach
3
Qualify
the Lead
the Lead
4
Book the
Meeting
Meeting
5
Run the
Discovery Call
Discovery Call
6
Follow Up
& Propose
& Propose
7
Close &
Allocate
Allocate
1
Identify & Research Your Prospect
Know exactly who you're approaching and why — before you say a word
Where to Find Them
- National & regional sports federation directories
- LinkedIn searches: "Sports Director", "Club Manager", "Athletic Coordinator"
- Local sports association websites and event programmes
- Athletes' social profiles and management agency pages
- Municipal sports councils and academy networks
Institutional Visibility
Organisations struggle to attract sponsors and establish credibility beyond local reach.
Funding Gaps
Clubs and federations lack structured access to sponsorship and financial partnerships.
Performance Tracking
No unified platform to manage athlete data, performance KPIs, or institutional metrics.
Before You Reach Out
- Note one specific challenge or recent news about their organisation
- Decide which Sportrack product fits them: Wallet or Sponsors
- Confirm you have a direct contact — decision-maker preferred
2
First Outreach — Open the Door
A short, personalised message that earns a reply — not a sales pitch
The 3 Rules of a Great First Message
- Lead with their name and organisation — never a generic opener
- Reference one specific observation about their work or challenge
- Ask for a conversation, not a sale — lower the commitment threshold
LinkedIn / Email — Sports Organisation
Hi [Name], I noticed [Organisation] has been doing great work in [specific area]. I'm working with Sportrack Network — we help sports organisations improve institutional performance by connecting them with sponsors and giving their athletes a verified digital presence. Would it make sense to have a quick 20-minute conversation this week to see if there's a fit? Best, [Your Name]
LinkedIn / Email — Club or Agency
Hi [Name], I've been following [Club/Agency] and I'm impressed by [specific detail]. Through Sportrack Network, we're helping clubs like yours build institutional credibility and access sponsorship opportunities — all through one platform. I'd love to show you what this could look like for [Club/Agency] in a short call. Are you available for 20 minutes this week? Best, [Your Name]
Best Channels
- LinkedIn DM: highest open rate for sports professionals
- Email (direct): use organisation website contact where possible
- WhatsApp (if you have a warm intro from someone in common)
- Follow up once after 3–5 days if no reply — no more
3
Qualify the Lead
A short exchange to confirm they have the need, authority, and intent to move forward
4 Qualification Questions to Ask
"Is improving your organisation's visibility and sponsorship access a priority for you right now?"
"Who in your team would typically be involved in a decision like this?"
"Have you looked at any digital platforms to manage athlete profiles or institutional performance data before?"
"If you saw a clear fit, how quickly could your organisation move forward?"
Green Lights — Book the Meeting
- They mention sponsorship, visibility, or performance as current priorities
- They are the decision-maker or can involve one quickly
- They express curiosity about how the platform works
- They ask about pricing — that's buying intent, not resistance
Pause — Nurture First
- They're mid-season with no bandwidth for 3–4 months
- They're not the decision-maker and can't connect you to one
- Send a one-page overview and check back at a defined date
4
Book the Meeting — Remove All Friction
Send the booking link with context — make it a one-click decision for them
Your Sportrack Booking Link
Share this link in every qualifying conversation. Prospects choose their own slot — no back-and-forth, no friction. All meetings booked through this link are connected to the Sportrack team and attributed to you on the platform.
cal.com/team/sportrackMessage to Send with the Link
Great to connect, [Name]! Here's a link to book a 30-minute session at a time that works for you: 👉 https://cal.com/team/sportrack In the call, I'll show you exactly how Sportrack can help [Organisation] improve institutional performance — from sponsor access to athlete visibility. No preparation needed on your side. Looking forward to it!
Why This Works
- Self-scheduling removes the email ping-pong entirely
- Prospect feels in control — they pick their time
- Confirmation + reminder emails are automatic
- Meeting shows up on their calendar with your agenda
Pro Tips
- Always contextualise the link — never send it cold
- Mention duration: "a 30-minute session" feels low-commitment
- Follow up in 24h if the link wasn't clicked — one nudge only
5
Run the Discovery Call
Listen first, then show. The goal is to connect their challenge to the platform's value
Meeting Agenda
- 0–5 min: Welcome, introductions, set the agenda — "I want to understand your priorities before showing anything"
- 5–15 min: Discovery questions — let them talk, take notes
- 15–25 min: Show the platform — focus on the 2–3 features that solve their specific pain
- 25–30 min: Pricing overview, next step, and close for intention
Opening Line
- Use their organisation name: "Before I show you anything, tell me — what's the biggest challenge [Org] is trying to solve this season?"
Let them speak for at least 3 minutes uninterrupted
Discovery Questions
"How are you currently managing athlete profiles and performance data?"
"What's your sponsorship pipeline looking like — do you have active partnerships?"
"How does your organisation currently communicate your institutional value to external partners?"
"If you could improve one thing about how your organisation presents itself digitally, what would it be?"
During the Demo — Focus On
- Sportrack Wallet: verified athlete and club profiles
- Sportrack Sponsors: structured sponsor connection and visibility
- Institutional dashboard: KPI tracking and performance reporting
- Platform credibility: other sports organisations using it
Common Objections & How to Handle Them
| Objection | Response |
|---|---|
| "We don't have budget right now." | "I understand. What if I showed you exactly what ROI this generates first? The Sportrack Sponsors module is specifically designed to create new revenue — so the platform often pays for itself. Would that change the conversation?" |
| "We're happy with what we have." | "That's great to hear. I'm curious — how are you currently connecting your athletes' performance data with your sponsor outreach? That's the specific gap most organisations tell us they're missing." |
| "We need to think about it." | "Of course — what would you need to see to feel confident? I want to make sure you have exactly the right information. Can we agree on a specific date for a follow-up?" |
| "It's not the right time." | "Completely fair. When is the start of your next planning cycle? I'd like to make sure we're in conversation before you set your annual priorities — so Sportrack is already on the table." |
6
Follow Up & Send the Proposal
Strike while the meeting is fresh — within 24 hours, not 24 days
Post-Meeting Follow-Up Email
Hi [Name], Thank you for the time today — it was great to learn more about [Organisation]'s priorities around [specific point they mentioned]. Based on our conversation, here's what I think makes most sense for you: • Sportrack [Wallet / Sponsors] — [one-line reason tied to their challenge] • Annual fee: €[5,000 / 1,200] — covering the full platform access • Onboarding: managed for you — we handle the setup The next step is simple: I'll issue a letter of intention through the platform, which locks in your access and officially starts your onboarding. Are you comfortable moving forward? I can have it ready today. Best, [Your Name]
Follow-Up Checklist
✓
Reference one specific point from the call — shows you listened✓
Name the exact product and price — no ambiguity✓
State the next step clearly — issue of intention✓
Ask a closing question — make it easy to say yesIf no reply in 48h, send one short reminder and call
Pricing Reference
- Sports Organisations: €5,000 / year — 10 target intentions
- Sports Agencies & Clubs: €1,200 / year — 50 target intentions
- Individual Support: €45 avg ticket — 300 target intentions
7
Close — Issue Intention & Platform Allocation
The sale is confirmed. The platform registers it under your name. Your commission begins.
1
Client confirms intent verbally or by email — one clear "yes" is enough to proceed2
Issue the Letter of Intention through the Sportrack platform — your name is attached at this point3
Platform registers the closed sale — the client account is linked to you as the originating consultant4
Client begins onboarding — Sportrack team handles the technical setup5
Your commission is calculated against the confirmed annual fee — 10% to 40% of revenue generatedClosing Message
- Keep it short: "Fantastic — I'll get the letter of intention over to you today. Once signed, our team takes it from there."
- Thank them and confirm next contact — they should feel well looked-after
Ready to Start?
Your Next Meeting is One Link Away
Every sports organisation you approach has a real institutional challenge to solve. Your booking link is the bridge between their problem and your solution — use it with confidence.
Share Your Sportrack Booking Link
Send it to every qualified prospect. They pick the slot, you show up prepared, and the platform handles the rest. Every meeting booked through this link keeps the sale in your name.
cal.com/team/sportrack